Blog, podcast, RSS hikaye - bildiğimiz reklamlar hala #1 (mı?)

Ad Age Digital'den bir makale. Aldığım notlar:

The podcasts, RSS feeds and blogs that so engage the daily time and energies of the leading-edge digerati are alien or unknown concepts for most of the U.S. adult population.

According to Jupiter Research, 7% of American adults write blogs and 22% read them; about 8% listen to podcasts and 5% use RSS feeds. According to a separate study by WorkPlace Print Media, 88% of the at-work audience doesn't even know what RSS is.

Acaba Türkiye'de durum nasıl, bunu gerçekten çok merak ediyorum.

... Recent data from word-of-mouth research group Keller Fay indicate 92% of brand conversations were taking place offline -- far more than the commonly assumed rate of 80%... Still, nascent technologies appear to be a key to reaching influencers. In Keller Fay's studies, for example, while 92% of brand conversations took place offline, nearly half involved some reference to media or marketing that people had seen or heard and were talking about. And the internet nearly tied TV as a reference source.

İşte bu ilginç, ama şaşırtıcı mı? Cem Yılmaz'ın reklamlarını TV'de görüp konuşmuyor muyuz birbirimizle?